Fly Fishing, Five-Star Meals, and First Access to What’s Next

Hey Beloved,

This past weekend, I hosted a fly fishing trip for a group of leaders up on the McKenzie River.

On the surface, it looked like any guys’ weekend—gear bags, drift boats, coffee before sunrise.

But beneath it all, there was a quiet current of intention.

Letters from their wives were waiting for them on night one.

Meals from what I believe are soon-to-be Michelin-starred chefs from SoCal—whose creativity in the kitchen was more than a meal; it was a love letter to every guest at the table.

But we didn’t set out to create the best retreat.

We set out to make these leaders feel seen and welcomed— not because of what they do, or what they have, or what others might say about them.

But simply because they’re beloved.

And behind the scenes was a group of scrappy, servant-hearted men— chefs, guides, hosts—who gave up their own weekend just to help others remember that truth.

Not to impress.
Not to fix.
Just to remind them:
You matter. You belong. You are seen.

That’s hospitality.

Not just performance—but presence.
Not just a spectacle—but care, stitched quietly into the seams of a weekend.

Apostle Paul wrote it like this:
“Care for the saints. Practice hospitality.”- (Romans 12:13)

Pretty simple really…

Hospitality as a Way of Leading

More and more, this is the work I find myself returning to.

Helping teams and leaders practice hospitality not just in what they offer their customers—but in how they build their culture, lead their people, and design their business.

I’ve coached through the Unreasonable Hospitality framework.

I’ve helped boutique brands and STR hosts turn guest journeys into something memorable.

And I’ve walked with leaders who care deeply—but don’t have a rhythm or system to make that care repeatable.

They’re tired of winging it.

And they’re ready for something that actually lasts.

Early Access: Hospitality OS

For the past several months, I’ve been quietly building something new:
The Hospitality OS — a 6-week live workshop for leaders who want to turn care into culture.

Whether you’re in the hospitality industry, real estate, insurance, financial services, non-profit work—or you’re just a leader who cares—this is for you.

It’s part system, part soul.
A practical, hands-on process to help you:

• Map your customer journey with purpose and precision

• Design intentional moments that surprise and restore

• Build a culture of hospitality that’s consistent, contagious, and real

The first session kicks off August 12th.
Spots open for sale on to the public on August 5th.

But as a subscriber, you’ll getting first access on Monday, August 4th.

Only 15 seats are available in this first cohort—
and you’ll get the early-bird invitation before anyone else.

Learn More about The Hospitality OS here »

If you’ve been waiting for a way to bring more meaning to your business, more soul to your systems, or more care to your team—I’d love to have you on this first workshop cohort!

If you already know you want in—hit reply and I’ll make sure you’re on the early list.

With grace, grit, and gratitude,
Nathan