Hey Beloved,
I wanted to share something special happening next week.
The next Hospitality OS Cohort begins Tuesday, November 4. It’s a six-week experience to help leaders turn the heart of Unreasonable Hospitality into an operating system for their business, their team, and their life.
It’s the final cohort of 2025 and the one meant to launch us into a brand new year of hospitality.
If you want to learn more or simply get a taste of what this looks like, join me for a Live Q&A this Thursday, October 30 at 9:00 AM PT.
Why I believe 2026 can be the year of hospitality
I think something’s shifting.
For a long time, business has been built on speed, scale, and systems. All good things. But somewhere along the way, we lost the soul of it. We automated empathy, templated care, and started optimizing for everything except belonging.
The most magnetic leaders I know remember this simple truth: people don’t just buy what you do, they remember how you made them feel.
2026 can be the year we bring that back.
The year where hospitality stops being a “nice-to-have” and becomes a competitive advantage.
The year where care isn’t the opposite of excellence but what makes excellence meaningful.
The year we create businesses that feel deeply human again.
What the next six weeks will be like
Over six weeks, we’ll take the hidden framework inside Unreasonable Hospitality and apply it to your world.
Together we’ll:
Map your customer journey and find the moments that matter most
Elevate touchpoints that make guests, clients, and teams feel known
Build systems of care that are scalable, measurable, and repeatable
Design your 2026 Hospitality Playbook with your Gift & Gesture Guide, and Hospitality Calendar
You’ll leave with practical tools, a clear plan for 2026, and a renewed sense of purpose in how you lead.
And maybe more than anything, you’ll rediscover the joy of making others feel beloved.
The next six weeks could change how you see your work, your team, and the people you serve.
Whether you join the Q&A or go ahead and reserve your seat now, I’d love for you to be part of it.
Let’s make 2026 the most hospitable year yet.
With gratitude,
Nathan
P.S. If you’re even a little curious, come to the Live Q&A this Thursday, October 30 at 9 AM PT. It’s a simple way to learn, ask questions, and get a feel for what this next cohort is all about.